Insight Analytics is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or use our services. By using this website, you acknowledge that you have read and understood this policy.
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and deliver personalized advertising. Cookies are divided into three mandatory categories, each with specific purposes and consent requirements.
Purpose: Essential cookies are strictly necessary for core site functionality, security, and session management. These cookies enable you to navigate our website, access secure areas, and use essential features.
Examples: session_id, csrf_token, cookie_consent_status, security_token
Consent Required: No. Essential cookies are activated automatically as they are necessary for the website to function properly.
Retention: Session duration or up to 12 months for preference storage and security purposes.
Purpose: Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to measure traffic, analyze user behavior, and improve site performance.
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent Required: Yes. Analytics cookies are activated only after you accept them through our cookie consent banner.
Retention: Up to 14 months from your last interaction with our website.
Purpose: Marketing cookies enable remarketing campaigns, personalized ad delivery, and conversion tracking. These cookies allow us to show you relevant advertisements on third-party platforms and measure the effectiveness of our advertising campaigns.
Consent Required: Yes. Marketing cookies are activated only after you explicitly accept them.
Retention: Up to 540 days, which is the default retention period for Google Ads conversion tracking.
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These cookies enable more relevant advertising experiences by understanding your browsing patterns and interests.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partnerships allow us to reach potential clients who have shown interest in business analytics and AI consulting services.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. This allows us to continue the conversation with prospects who have expressed interest in our services.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These placements are managed through Google Ads and are subject to your advertising preferences within Google's ecosystem.
We use the following tracking technologies on this website:
We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, phone calls, or service inquiries. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta to optimize advertising performance and targeting.
Advertising and analytics technologies active on this site:
You may opt out of personalized advertising at any time through the following resources:
Opting out does not remove ads entirely — you will continue to see non-personalized advertisements. However, these ads will not be tailored to your interests or browsing behavior.
You can manage your cookie preferences at any time by clicking the Manage Cookie Preferences link in our website footer. This will open a panel allowing you to accept or reject each cookie category independently.
When you first visit our website, you will see a cookie consent banner offering three options:
Marketing and analytics cookies are activated ONLY after you click "Accept All" or enable them in the preference panel. Essential cookies are always active as they are necessary for the website to function.
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid. After withdrawing consent, analytics and marketing cookies will no longer be activated during your browsing sessions.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Data Shared: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists
Privacy Policy: https://policies.google.com/privacy
Data Shared: Pixel events, conversion data, custom audiences
Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly using the links provided above.
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, company name, and your message or inquiry details.
Consent (GDPR Art. 6.1.a) and, where a service relationship exists or is being established, performance of a contract (GDPR Art. 6.1.b).
Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or an ongoing business relationship justifies extended retention.
You may request deletion of your data at any time by contacting us at the email address provided at the end of this policy. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled to protect user privacy. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Records when a user completes a defined action (form submission, phone call, or service inquiry) after clicking one of our ads. This data is used solely for measuring ad campaign performance and optimizing our advertising investments.
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories such as health information, financial status, religion, or sexual orientation.
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above, enabling more efficient tag management and updates.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address provided at the end of this policy if you believe we have received data from a minor.
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at the email address provided below.
If you are located in the EEA or UK, you have the following rights:
To exercise any right, email us at the contact address provided at the end of this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
We collect the following categories of personal data:
For each data type, we rely on the following legal bases under GDPR Article 6:
We retain personal data for the following periods:
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify users via a prominent homepage banner at least 14 days before the changes take effect.
Your continued use of our website after the effective date of any changes constitutes acceptance of the updated policy. We encourage you to review this page periodically to stay informed about how we protect your data.
Insight Analytics
200 Bay Street, Suite 2800
Toronto, ON M5J 2J2
Canada
Email: [email protected]
Phone: +1 (416) 555-1234
For privacy-related inquiries, data access requests, or to exercise your rights under GDPR or Canadian privacy laws, please contact us using the information above. We will respond to all requests within 30 days.